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Friendly Saudis

GAMING / ACTIVATION 2025 Visit Saudi

In ARC Raiders, a very popular player vs. player video game, a proximity microphone turns on when players encounter each other. Because Saudis are friendly, what if we created the first 100% guaranteed friendly skin on ARC Raiders?

Agency BETC Paris

Creative Director Guillaume Rebbot

Art Director Julien Krysiak

Copywriter Baptiste Gleizer

Traffic Manager Helene Guillaume

Status Not Published

Friendly Saudis